THE "NOT-SO" NEWS/JBLA: Marketing Experts Agree...Women Are Shunned At Sporting Events

Tuesday, June 27, 2006

Marketing Experts Agree...Women Are Shunned At Sporting Events

Sporting events such as the recent soccer games offered advertisers an opportunity to maximize their product visibility to a huge audience of beer guzzling, chip dipping, pizza eating men, but some say they are missing the boat when it comes to the female audience.

Female consumers were offered romantic getaways assuming this would strike a cord with them but many feel they were thrown in as an after thought.

"They think we all just sit around reading romance novels while we wait for our knight in shining armor to appear during commercial breaks, well they're dead wrong," said one disappointed female viewer whose tight black tank top revealed a plethora of cleavage amid several colorful tattoos. "Although some of the commercials, especially the ones with the girls strutting around in bikinis were appealing to me, there was a huge opportunity to include more products that females are familiar with."

Topping the list of ads women missed most are as follows:

1. Hair removal systems that do not require hot wax.
2. 2-Minute hair color that eliminates gray hair.
3. The Eveready Bunny whose batteries power up most...Err...Personal' toys.
4. Mosquito repellent that does not smell like the great outdoors or their spouses deodorant.

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